What is AdWords Automated Extensions Report & How to Use?

Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.

Automated Extensions: AdWords creates and displays the automated extensions formats (seller ratings, consumer ratings, social extensions, and previous visits) when it predicts that they’ll improve your ad’s performance. No setup is required, so the option to create automated extensions doesn't appear in the drop-down menu of the Ad extensions tab.

List of Automated Extensions

Extension	Campaign type	Available	Devices
Consumer ratings	Search Network with Display Select - All features Search Network only - All features	US, UK, Canada	Mobile/Tablet Desktop
Previous visits	Search Network with Display Select Search Network only	Globally	Mobile/Tablet Desktop
Seller ratings	Search Network with Display Select - All features Search Network only - All features	US, UK, DE, FR, AU, NZ, JP, and NL	Mobile/Tablet Desktop
Dynamic sitelink extensions	Search Network with Display Select - All features Search Network only - All features	Globally	Mobile/Tablet Desktop
Social extensions	Search Network with Display Select - All features Search Network only - All features	Globally	Mobile/Tablet Desktop
Dynamic structured snippets	Search Network with Display Select - All features Search Network only - All features	English (Global)	Tablet Desktop

Creating new Automated ad Extensions:
 
Automated extensions don’t need setup: Some available extensions are automatic, and will appear with your ad if you meet certain criteria. These include: consumer ratings, previous visits, seller ratings, and social extensions.


Type of Automated Extensions with Example: How it Looks like?

View automated extensions report in "Ad extensions" tab in AdWords dashboard.

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