Instant Articles allow publishers to share content from their website that loads immediately from a mobile device when a user on Facebook clicks a link (the average load time for a link clicked on Facebook from a mobile device is eight seconds).
The format provides new and dynamic ways for publishers to provide an immersive experience with their content while also giving the publisher monetization options.
It was a feature previously only available to large media companies. As of April 12, however, any publisher — big or small — can publish Instant Articles.
I could easily spend one exhaustive article on Instant Articles (and I will), but for now here are two primary details to get started…
1) Go here to sign up and get started with Instant Articles.
2) Install the Instant Articles for WP plugin.
Once you’ve completed these two steps, you can go through the process of creating Instant Articles from your Publisher Tools. Again, there are several steps to this and we’ll need to cover it on another day. But you have the primary tools to get started.
