AdWords Mistakes
KEYWORD
Focusing on the wrong Keywords
Loosely bunched keywords
Not using keyword match types
Not bidding on your brand/ skipping the use of branded
keywords
Being too shy with negative keywords
Not using the Search Terms report
AD COPY
Only having one ad variation per ad group
Not considering the
relationship
LANDING PAGE
Not having a dedicated
landing page
Poor landing page experience
Not paying attention to your landing page experience
Tackling too many keywords at once
TRACKING
Not having clear goals set
Lack of proper tracking and attribution
Missing conversions
TARGETING
Incorrect geographic targeting
ON GOING OPTIMIZATION
Just sitting on accounts
