The Google Panda Update, One Year Later [Infographic]

One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results.

After the infographic, you’ll also find more information about the Panda Update ranging from in-depth analysis of how it works, “winners and losers” and well as recovery tips.





Panda: The Timeline

Panda Update 1.0: Feb. 24, 2011
Panda Update 2.0: April 11, 2011 (about 7 week gap)
Panda Update 2.1: May 10, 2011 (about 4 week gap)
Panda Update 2.2: June 16, 2011 (about 5 week gap)
Panda Update 2.3: July 23, 2011 (about 5 week gap)
Panda Update 2.4: August 12, 2011 (about 3 week gap)
Panda Update 2.5: September 28, 2011 (about 7 week gap)
Panda Update 3.0 : October 19, 2011 (about 3 week gap)
Panda Update 3.1 : November 18, 2011 (about 3 week gap)
Panda Update 3.2 : January 18, 2012 (about 8 week gap)
Panda Update 3.3 : February 27, 2012 (about 6 week gap)

Sources:

http://searchengineland.com/google-panda-update-112805
http://www.seomoz.org/google-algorithm-change

What is AuthorRank? [Infographic]

AuthorRank is Google’s attempt at “fusing the web of people with the web of documents and creating a more savvy view of Internet influence.”

 

For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to evaluate the substantive quality of authors. By understanding AuthorRank now, authors can establish themselves and their aggregated body of work as worthy of being ranked.

  

A Visual Guide to Rich Snippets

How do you see rich snippets evolving in the future?

Social Media for Small Business: What You Need to Know

Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap.

Below are three elements of social media campaigns that could help establish your online channel.

Customer Interaction

Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while doing it wrong can damage your brand. Keep this in mind: customer and non-customers can answer easily and in a very public forum in social media. Hence, it’s recommended that you identify your most loyal customers. Feel free to ask for their suggestions about the most ideal content that you could share in your social media campaign.

Maintaining Online Presence

Initially, having a dedicated Facebook or Twitter page for their brand makes business owners excited. But they didn’t know is that social media campaigns require constant update. Although it can become a chore, a regular update is a surefire way of attracting your audience’s attention. Social media campaigns are not an instant and a winning marketing solution. It will take weeks, months or even years to build up an established and loyal fan base who are really interested with your brand. If you can’t devote enough man-hour time per week on your social media campaigns, the best thing you can do is focus on just one channel first. Additionally, plan what content you’re going to share in advance.

Informative and Entertaining Content

While the goal of creating social media campaigns is to attract customers and revenue, the content that you’ll generate should not depend solely on that objective. People choose to be a fan or a follower of a particular brand in order to be informed or entertained. Using social media only to highlight your business’ latest deal is impractical for acquiring loyal, interested and relevant followers. Unless you share informative and entertaining content to your fan base, you have a slim chance of engaging your target market.

Social media enables owners of small businesses to interact with their clients at a very personal level. However, reaching your target market and keeping them hooked to your products is not an easy task. Bottom line: knowing your customers’ needs and how you can deliver it is definitely a rewarding and cost effective addition to your business’ marketing strategy.

Article written by: Maricris Libo-on

Ref: http://dailyseotip.com/social-media-for-small-business-what-you-need-to-know/2076/

Excellent Article On Duplicate Content & SEO

There is an outstanding post by Dr. Pete on SEOmoz named Duplicate Content in a Post-Panda World.

The article isn't really Panda specific, but it talks about duplicate content issues in 2011, which is the year of Panda.

Here is the outline, but make sure to check out the article:

I. What Is Duplicate Content?

II. Why Do Duplicates Matter?

    1. The Supplemental Index
    2. The Crawl "Budget"
    3. The Indexation "Cap"
    4. The Penalty Debate
    5. The Panda Update

III. Three Kinds of Duplicates
   
    1. True Duplicates
    2. Near Duplicates
    3. Cross-domain Duplicates

IV. Tools for Fixing Duplicates

    1. 404 (Not Found)
    2. 301 Redirect
    3. Robots.txt
    4. Meta Robots
    5. Rel=Canonical
    6. Google URL Removal
    7. Google Parameter Blocking
    8. Bing URL Removal
    9. Bing Parameter Blocking
    10. Rel=Prev & Rel=Next
    11. Syndication-Source
    12. Internal Linking
    13. Don't Do Anything

V. Examples of Duplicate Content

    1. "www" vs. Non-www
    2. Staging Servers
    3. Trailing Slashes ("/")
    4. Secure (https) Pages
    5. Home-page Duplicates
    6. Session IDs
    7. Affiliate Tracking
    8. Duplicate Paths
    9. Functional Parameters
    10. International Duplicates
    11. Search Sorts
    12. Search Filters
    13. Search Pagination
    14. Product Variations
    15. Geo-keyword Variations
    16. Other "Thin" Content
    17. Syndicated Content
    18. Scraped Content
    19. Cross-ccTLD Duplicates

VI. Which URL Is Canonical?

VII. Tools for Diagnosing Duplicates

    1. Google Webmaster Tools
    2. Google's Site: Command
    3. SEOmoz Campaign Manager
    4. Your Own Brain

Ref: http://www.seroundtable.com/duplicate-content-seo-14353.html

The Periodic Table Of SEO Ranking Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!

Source: http://searchengineland.com/seotable

Google Launches Google+, Again to Get Social

If Social Networking is of your Interest here is big NEWS for you. Google finally came out with their plans for a social product called Google+ (pronounced Google Plus) http://plus.google.com.

According to Google, Google+ isn't a social network. It is an ongoing social project that combines numerous social services into a convenient collection. Similar to what has been shown when Google Profiles were released; Google+ will have sections for profile information (About), photos, videos, and the equivalent of the Facebook wall, known as the "Stream" and Buzz, Places, Latitude Check-ins, or Offers.

Other added features of Google+ are below described:

+Circles: The Circles feature is Google's way of differentiating themselves from Facebook. It allows you to group your online connections, so as not to    share everything with everyone. You may choose with whom you wish to share your posts.

+Sparks: You can share your interest with everyone.

+Hangouts: will become an online set of live communications tools for real-time chatting. It will incorporate live, multi-person video chatting for up to 10 people, as well as traditional instant messages.

+Mobile: is a set of features for mobile sharing.

Google is testing the service with "a small number of people." If you want an invite, you sign up here.

For more knowledge about Google+ please go through the below Articles and Videos:

http://searchenginewatch.com/article/2082403/Google-1-Spreads-Around-the-World
http://searchenginewatch.com/article/2082411/Social-Networks-Grade-Google-Project
http://searchenginewatch.com/article/2082406/Google-Tries-Again-to-Get-Social-With-Google-Project

Related YouTube Viedos:

The Google+ project: A quick look
The Google+ project: Instant Upload
The Google+ project: Sparks
The Google+ project: Huddle
The Google+ project: Circles
The Google+ project: Explore Mobile
The Google+ project: Explore Circles
The Google+ project: Explore Sparks
The Google+ project: Explore Hangouts
The Google+ project: Explore Settings

.

How to set up and use the Site Speed Report in Google Analytics?

To optimize page performance, site owners need to measure the speed at which a page loads. Now Google is making it easier to do precisely that.

According to the Google, Google Analytics (New Version) users can now effortlessly determine how load times impact their ranking at Google, user experience and eventually the conversion rates.

According to Google, the Site Speed Report feature comes turned-off by default, denoting only 0s in the report. To begin using the feature and measure your website's load speed, you need to activate and make a little change to the Analytics tracking code as show below in (bold):

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
_gaq.push(['_trackPageLoadTime']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

Meta Optimization Code For Posting in Blogspot

As you know in blogs, meta of particular posting is followed by the metas of Home page which is not good for Search Engine Ranking. So you need to implement different meta tags for each posting. To get identical meta tag for each posting, you can implement below code in <head> tag.


<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<meta content=''Keyword1, Keyword2" name='Keywords'/>
<b:else/>
<b:if cond='data:blog.pageType == &quot;archive&quot;'>
<title><data:blog.title/></title>
<meta content='Blog description the same as above' name='Description'/>
<meta content='keywords, the, same, as, above ' name='Keywords'/>
<b:else/>
<b:if cond='data:blog.pageType == &quot;item&quot;'><title><data:blog.pageName/> ~ <data:blog.title/></title>
<!-- /seo title Distrubuted-->


<meta expr:content='data:blog.pageName' name='Description'/>
<meta expr:content='data:blog.pageName + data:blog.title' name='Keywords'/>
<b:else/><title><data:blog.pageName/></title>
<meta expr:content='data:blog.pageName' name='Description'/>
<meta expr:content='data:blog.pageName + data:blog.title' name='Keywords'/>
</b:if>
</b:if>
</b:if>


Know More Steps to Optimize Your Blog Post: http://googleseostrategy.blogspot.com/2011/05/if-youre-writing-and-publishing-blog.html

.

ON-Page SEO Tips and Hints

SEO Tips and Hints: How to Optimize a Web Page


SEO Basics

a) The TITLE tag
b) Heading (H) tags
c) Text enhancements
d) Use your keywords
e) Meta tags
f) Use text links
g) Try to use as much text as possible
h) Another good SEO tip
i) Use anchor text for your links
j) And lastly: Keep adding pages to your website.


Basic Thing Of The SEO Process

Website Optimization = Content + Links = High Ranking

1. How Google Measures Link Popularity
2. Articles
3. Control Your Words
4. Optimize the Title Tag
5. Optimize the Meta Description Tag
6. Optimize the Meta Keywords Tag


Top 10 Black Hat SEO Techniques 

10. Buying Links
9. Cyber Hoaxing
8. Keyword Stuffing/Hidden Text
7. Doorway pages
6. Web Page Cloaking
5. XSS Injection
4. 302 Redirect Hijacking
3. Scraping and Spinning
2. Splogs
1. Link Spamming



A to Z Guide to Getting Website Traffic

A) Keyword Research
B) Domain Name
C) Avoid the Sandbox
D) Create Content
E) Site Design
F) Page Size
G) Usability
H) On Site Optimization
I) Globals
J) Headers
K) Site Map
L) Content 
M) White Hat Only
N) Competition Analysis
O) Submission
P) Blog
Q) Links From Other Sites
R) Statistics
S) Pay-Per-Click (PPC)
T) Look Ahead
U) Articles
V) Study Your Traffic
W) Verify Your Submissions
X) RSS Feeds
Y) Press Releases
Z) Keep Your Content Fresh

Video Optimization
Image Optimization





Related Articles:

1. Successful SEO Tactics: On-Site Optimization @ http://searchenginewatch.com/article/2101314/Successful-SEO-Tactics-On-Site-Optimization

2. For more details about these topics, kindly visit:  Google SEO Strategy Blog : @ http://googleseostrategy.blogspot.com/p/seo-hints-and-tips-how-to-optimize-web.html

3. The New On-Page Optimization - Whiteboard Friday | SEOMoz Blog : New On-Page Optimization