Digital
Analytics Fundamentals - Final assessment
AnalyticsAcademy.withGoogle.com
YouTube.com/user/GoogleAnalytics
What
should always be the first step of creating a measurement plan?
Setting
up Google Analytics goals
Determining what segments you want
to use for analysis
Choosing the KPIs that you'll use to
assess your performance
Outlining your digital strategies
and tactics
Defining
your overall business objective
True
or False: Your key performance indicators (KPIs) are automatically
tracked as Goals in Google Analytics.
True.
No additional implementation is required since Goals are tracked
automatically.
False.
You must set up your goals once you identify the KPIs you want to
track.
In
Google Analytics, "attribution" most commonly refers to:
Assigning
which conversions should be tracked for your site or mobile
app
Assigning
which marketing channels get credit for conversions
Assigning
the value of an ecommerce purchase
Assigning which property
you want to collect data in for each of your websites and apps
Which
of the following are metrics?
Check
all that apply.
Site
Search Term
Source
Avg.
Time on Page
Goal Conversion Rate
Which
of the following are dimensions?
Check
all that apply.
Medium
Event
Category
Bounce
Rate
Ad
Content
By
default, when does a user's session (or "visit") end
according to Google Analytics?
After
30 minutes, regardless of how active the user is on your website
The
session ends once the user opens another window in the browser
The
session ends once the user is inactive for 30 minutes or
more
Immediately
when the user closes the browser
Which
of the following Google Analytics tools would you use to
permanently exclude website traffic from your internal employees
from your reports?
A
filter in a standard report that you apply after the data is
processed
A filter in a Custom Report that you apply
after the data is processed
The Plot Rows feature that you
apply after the data is processed to show internal employee traffic
versus customer traffic
A
filter that you create in the Admin settings and apply to your report
view
True
or False. If you make a mistake implementing a filter you can
always correct it by fixing the filter and reprocessing the
historical data.
True
False
Which
of the following is NOT a standard Google Analytics campaign
variable?
utm_adgroup
utm_source
utm_term
utm_content
Which
of the following traffic source / medium combinations would NOT be
detected by Google Analytics automatically and would require manual
tagging for customization?
google
/ organic
nytimes.com
/ display
wikipedia.com
/ referral
direct / (none)
bing.com / organic
What
do you need to do to track interactions that happen within a page
of your website, like downloading a PDF, or clicking "play"
and "stop" on an embedded video player?
Nothing.
These interactions are automatically tracked by Google
Analytics.
Have
a developer implement Event Tracking code for each interaction you
want to track.
Adjust
your account settings to indicate which interactions should be
tracked.
Use campaign link tagging to identify users who
complete particular interactions on your site.
Add
campaign link tags to the URL http://www.mysite.com/home so that
traffic to the link would show in the All Traffic report as "coupon
/ email" and in the Campaigns report as "springsale".
Enter the tagged URL here.
http://www.mysite.com/home?utm_source=coupon&utm_medium=email&utm_campaign=springsale
You
own three different websites that operate independently but are all
a part of the same company. Which of the following is the best way
to set up your Google Analytics account for these sites?
Create
three different accounts, one for each website, so that no account
settings overlap for the sites.
Create
three different properties, one for each website, so that each site
has its own unique tracking code.
Create
three different views under the same property (one for each website)
so that the data for all three sites is aggregated in your
reports.
None of these options will work.
Which
of the pages below would match a goal with the following settings:
Destination begins with /orderconfirmed
Check
all that apply.
www.mystore.com/orderconfirmed.html
www.mystore.com/shirts/orderconfirmed.html
www.mystore.com/orderconfirmed/shirts.html
www.mystore.com/orderconfirmed.html?id=153
Which
of the following are reasons to implement Ecommerce tracking in
addition to Goals?
Check
all that apply.
To
see which campaigns lead to the sale of particular products
To
monetize goals such as newsletter sign-ups
To
track revenue generated by the website
To
enable an online payment system
A
user visits your website and subscribes to your newsletter, which
you are tracking as a Goal. The user's colleague then immediately
subscribes to the same newsletter using the same computer and
browser. How many conversions will be recorded in Google Analytics?
0
1
2
Within
a 30-day period a user visits your website first from a social
media ad, then from a banner ad on a news site, and then from a
paid search ad. On the final visit the user submits a "Contact"
form that you track as a Goal conversion. Which of the following
statements are true about how the user's activity will be reported?
Check
all that apply.
The
social media ad will get all the credit for the conversion because it
was the first source that brought the user to your site.
The
social media ad and the banner ad will be given credit in the
Multi-Channel Funnels reports as "assisting interactions."
In
the All Traffic report all three traffic sources will get credit for
the conversion.
In
the All Traffic report only the paid search ad will get credit for
the conversion.
You
have been asked to find opportunities to increase the number of
users who complete the three-step account sign-up process on your
site. Which of the three following analyses would be most useful
for your investigation?
Choose
three.
Using
the All Traffic report to identify which traffic sources have the
highest conversion rate.
Using
the Landing Pages report to identify which landing pages have the
highest conversion rate.
Using
the All Pages report to identify which pages have the most
pageviews.
Using
the Goal Flow report to identify which of the three steps has the
highest drop-off rate.
Which
of the following reports allows you to identify the terms visitors
use to conduct searches within your site?
Check
all that apply.
Keyword
report
Site
Search report
Matched
Search Queries report
Search Engine Optimization report
You
want to create a report in Google Analytics that shows you the
Visits and Ecommerce Conversion Rate broken out by both the
dimensions Medium and City. How could you create this report?
Check
all that apply.
Adjust
the primary dimension of the Locations report to "City" and
add a secondary dimension of "Medium." Then switch the
metric group to "Ecommerce."
Adjust the primary
dimension of the All Traffic report to "Medium" and add a
secondary dimension of "City." Then switch the metric group
to "Ecommerce."
Create a Custom Report with the
dimensions "Medium" and "City" and the metrics
"Visits" and "Ecommerce Conversion Rate."
You
can find this data in the default Locations report without adjusting
any settings.
It is not possible to create this report in
Google Analytics.
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