Should You Be on Pinterest? [Infographic]

Images are becoming an essential part of our content marketing strategy. Images are more engaging than text, they are easier to consume and they attract more social media shares.

Two specifically Points  – are your products visually appealing and does your business have the resources to offer quality photos?

The Google Panda Update, One Year Later [Infographic]

One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results.

After the infographic, you’ll also find more information about the Panda Update ranging from in-depth analysis of how it works, “winners and losers” and well as recovery tips.





Panda: The Timeline

Panda Update 1.0: Feb. 24, 2011
Panda Update 2.0: April 11, 2011 (about 7 week gap)
Panda Update 2.1: May 10, 2011 (about 4 week gap)
Panda Update 2.2: June 16, 2011 (about 5 week gap)
Panda Update 2.3: July 23, 2011 (about 5 week gap)
Panda Update 2.4: August 12, 2011 (about 3 week gap)
Panda Update 2.5: September 28, 2011 (about 7 week gap)
Panda Update 3.0 : October 19, 2011 (about 3 week gap)
Panda Update 3.1 : November 18, 2011 (about 3 week gap)
Panda Update 3.2 : January 18, 2012 (about 8 week gap)
Panda Update 3.3 : February 27, 2012 (about 6 week gap)

Sources:

http://searchengineland.com/google-panda-update-112805
http://www.seomoz.org/google-algorithm-change

What is AuthorRank? [Infographic]

AuthorRank is Google’s attempt at “fusing the web of people with the web of documents and creating a more savvy view of Internet influence.”

 

For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, and moving into the future it’s clear Google seeks to evaluate the substantive quality of authors. By understanding AuthorRank now, authors can establish themselves and their aggregated body of work as worthy of being ranked.

  

A Visual Guide to Rich Snippets

How do you see rich snippets evolving in the future?