Search Engine Marketing & Analytics Blog: 2015

Monday, October 26, 2015

Important Changes to Google AdWords Manager Account Reporting

In June, Google AdWords announced reporting enhancements to AdWords manager accounts (formerly known as MCC) to help advertisers gain more cross-account visibility into their account performance. These enhancements offer the ability to segment account data, including the ability to view and segment clickthrough rate (CTR) performance by network type. This feature replaces the need for the "Search CTR" and "Display Network CTR" columns, which were previously created to provide CTR performance data by network type for manager account users.

What's changing

AdWords manager account contains one or more saved columns, column sets, or filters referencing the "Search CTR" or "Display Network CTR" columns. Starting November 15, 2015, these columns and the ability to select them for reporting views or filters will be removed from your manager account dashboard.

Next steps

There is no action required on your part. Any existing saved columns, column sets, or filters referencing the "Search CTR" or "Display Network CTR" columns will be automatically updated to use the CTR column, if this column is not already selected within your account. To review your managed accounts' CTR performance by network, simply use the Segment option from the "Accounts" tab.

Monday, August 17, 2015

Where to find Sub-Domain Stats in Google Analytics Dashboard

Steps to find Sub-domain stats in Google Analytics Report

Login to Google Analytics
Select the Site
Select Content Under Standard Reports
Open Site Content and Select All Pages
Set dates in the top right of the right column (statistics for specified period)
Below the graph set the Secondary dimension to Hostname
Click Advanced next to the search field
In the available field type the subdomain (subdomain.example.com)
Click Apply

Once you have the statistics you are after, you can bookmark the results like our client did. After that it will display the up to date information of that sub-domain and you won't have to go through hastle of setting up that search again.

Tuesday, July 7, 2015

What is Growth Hacking Marketing: Perfect Marketing Plan For Startups

http://googleseostrategies.blogspot.com/2015/07/what-is-growth-hacking-marketing.html

Growth hacking is the intersection between marketing and technology. What can you do and track as it relates to your web page design, email templates, purchase process, social sharing links, website analytics, content creation, search engine optimization, advertising creatives/landing pages, etc. that you can iterate with A/B testing, to continually improve until you find that “Aha Moment” that will lead to rapid, viral and affordable customer growth (as opposed to expensive traditional media buys which most startups can’t afford).

It is more than just the tactics, it is knowing how to apply and track them within the customer lifecycle:
(i) acquisition
(ii) engagement
(iii) purchase
(iv) retention
(v) referral

At each step within this process, you have to figure out the key datapoints to be managing and optimizing. As examples, maybe it is click-through rate from Google campaigns for acquisition, and contacts/unique visitors ratio for engagement, and transactions/contacts for purchase, and percentage of repeat clients for retention, and number of times a social sharing button is pressed for referral. Figure out what the key drivers are for each, and religiously A/B test and improve along the way. Growth hacking is a never ending process, that continues to iterate in a virtuous cycle over time.

Growth Hacking Framework

The top three companies that have built very large businesses via growth hacking tactics:

(i) Paypal offering a $10 bounty for all customer referrals sourced by their users
(ii) Hotmail including a “Get Your Free Email Account on Hotmail” link within all users’ email messages
(iii) AirBNB reverse engineering an automated integration with CraigsList for their rentals to be easily promoted to all of those users.

At the end of the day, growth hacking is all about driving as much growth as you can, with spending as little money as possible. And, good growth hackers are driven by the challenge and the “game” of it. So, make sure you find a proven growth hacker with the right DNA to help you here, that doesn’t need a lot of budget to do their job.

Read More:
1. Actionable Growth Hacking Tactics
2. The Top 10 Consumer Internet Growth Hacks? (that have been A/B tested)- Quora.com

Ref: forbes.com

Book for Growth Hacking Marketing

More on Wikipedia

Wednesday, April 22, 2015

What is AdWords Automated Extensions Report & How to Use?

Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.

Automated Extensions: AdWords creates and displays the automated extensions formats (seller ratings, consumer ratings, social extensions, and previous visits) when it predicts that they’ll improve your ad’s performance. No setup is required, so the option to create automated extensions doesn't appear in the drop-down menu of the Ad extensions tab.

List of Automated Extensions

Extension	Campaign type	Available	Devices
Consumer ratings	Search Network with Display Select - All features Search Network only - All features	US, UK, Canada	Mobile/Tablet Desktop
Previous visits	Search Network with Display Select Search Network only	Globally	Mobile/Tablet Desktop
Seller ratings	Search Network with Display Select - All features Search Network only - All features	US, UK, DE, FR, AU, NZ, JP, and NL	Mobile/Tablet Desktop
Dynamic sitelink extensions	Search Network with Display Select - All features Search Network only - All features	Globally	Mobile/Tablet Desktop
Social extensions	Search Network with Display Select - All features Search Network only - All features	Globally	Mobile/Tablet Desktop
Dynamic structured snippets	Search Network with Display Select - All features Search Network only - All features	English (Global)	Tablet Desktop

Creating new Automated ad Extensions:

Automated extensions don’t need setup: Some available extensions are automatic, and will appear with your ad if you meet certain criteria. These include: consumer ratings, previous visits, seller ratings, and social extensions.

Type of Automated Extensions with Example: How it Looks like?