PPC Quiz: 52 AdWords Question You Must Know

1.      A searcher types a (blank) into a search engine to find information. What is (blank)?
   
A.     Keyword
B.     Campaign
C.     PPC
D.     Search Query
E.     Text Ad


2.      The last visible line on an AdWords ad is called:
   
A.     The CTR.
B.     The Display URL.
C.     The Description Line 2.
D.     The Landing Page.
E.     The Conversion Rate.


3.      What is the CTR of an ad that has 30 clicks and 1,000 impressions?
   
A.     3%
B.     .03%
C.     30%
D.     33%
E.     300%


4.      True or False. With AdWords CPC advertising an advertiser pays each time an appears on Google.
   
A.     True
B.     False


5.      Google determines an ad's rank based on:
   
A.     your website's performance in Google's natural search results.
B.     your CPC bid.
C.     your keyword's quality score on Google and its CPC.
D.     the length of time you have been an AdWords advertiser.


6.      Which of the following statements is true about AdWords ad ranking?
   
A.     Your ad can't be locked out of the top position based solely on price
B.     Having irrelevant keywords and ad text will result in a better rank for your ad
C.     Well-targeted ads are those that target the largest number of people
D.     The advertiser who bids the most will have the highest ad rank


7.      Which of the following does not apply to the entire AdWords account?
   
A.     Billing information
B.     Login email address
C.     Daily budget
D.     Account preferences


8.      An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
   
A.     1,1
B.     10,25
C.     25,100
D.     Unlimited, Unlimited


9.      Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?
   
A.     Create a new account
B.     Set an additional location target in an existing campaign
C.     Create a new campaign
D.     Create a new ad group in an existing campaign


10.      What is the structure of an AdWords account from the top down?
   
A.     Account, ad group, campaign, ad text and keywords and placements
B.     Account, campaign, ad text and keywords and placements, CPC and budget
C.     Account, campaign, ad group, ad text and keywords and placements
D.     Account, budget, ad group, campaign and keywords and placements


11.      Each AdWords campaign has its own daily budget.
   
A.     True
B.     False


12.      Which of the following actions cannot be performed from the 'Keywords' tab?
   
A.     Edit your cost-per-click (CPC) bids
B.     Check to see whether a keyword is showing ads
C.     Edit your AdWords ad text
D.     Pause individual keywords from showing ads


13.      True or False. It is not possible to pause an individual text ad.
   
A.     True
B.     False


14.      Which of the following is not a good way to expand your keyword list?
   
A.     List 2- to 3-word phrases that searchers might use to find your product or service.
B.     Use a keyword tool.
C.     List as many keywords as possible to draw all possible traffic.
D.     List plural variations, synonyms, and spelling variations of your existing keywords.


15.      True or False. It is best to keep keyword lists in each ad group small and manageable.
   
A.     True
B.     False


16.      ______ keywords only show your ad when the precise phrase is used in the search query – without any other words before,

between, or after.
   
A.     Phrase match
B.     Precision match
C.     Negative match
D.     Exact match


17.      Single-word or general keywords are ______.
   
A.     excellent for your return on investment
B.     too broad and can lead to clicks from people who don’t know what you’re offering
C.     useful in generating highly targeted traffic for your site
D.     good for preventing irrelevant traffic


18.      The most effective AdWords ad headlines ______.
   
A.     include the company name or website domain name
B.     do not contain the most important keywords
C.     are written in all capital letters
D.     directly relate to the keywords being searched


19.      True or False. Search results sites like Google make up the majority of pages viewed on the Internet.
   
A.     True
B.     False


20.      Which of the following is not a way in which you can fine tune your ads for search targeting?
   
A.     Target specific locations and languages.
B.     View the keywords that your competitors use.
C.     Choose keywords that are highly relevant for your product or service.
D.     Use keyword-match types.


21.      True or False. A low CTR on content pages always indicates that your ads are not profitable.
   
A.     True
B.     False


22.      True or False. The default setting for any new keyword is phrase match.
   
A.     True
B.     False


23.      Which punctuation should you apply when using the broad-matched keyword matching option?
   
A.     None
B.     Brackets [ ]
C.     Quotations" "
D.     Parenthesis ( )


24.      An ad with the keyword "cheap chocolate" (in quotations) would run on which of the following search queries?
   
A.     Quality chocolates cheap
B.     Cheap yummy chocolates
C.     Chocolate cheap and tasty
D.     'Good cheap chocolate'


25.      To indicate a keyword as an exact match, which of the following should be used?
   
A.     None
B.     Brackets [ ]
C.     Quotations" "
D.     Parenthesis ( )


26.      True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'wedding ballet slippers'

is queried, he should apply the negative-match keyword 'wedding.'
   
A.     True
B.     False


27.      Which keyword matching option provides the best possibility for high numbers of ad impressions?
   
A.     Exact Match
B.     Broad Match
C.     Phrase Match
D.     Negatives
E.     High Traffic Match


28.      True or False. Exact match tends to give you fewer clicks but higher conversions.
   
A.     True
B.     False


29.      True or False. You can use multiple keyword matching options for different keywords in the same ad group.
   
A.     True
B.     False


30.      Which of the following is not a technique for optimizing your account?
   
A.     Organizing your ad groups
B.     Editing your landing page
C.     Increasing your daily budget
D.     Changing your cost-per-click (CPC) bids


31.      True or False. Advertisers who have been with AdWords for many years don't need to optimize their accounts.
   
A.     True
B.     False


32.      It is important to browse competitors' advertisements and sites ______.
   
A.     to help you get an idea of what sets you apart from them
B.     to help you mimic some of the effective techniques that competitors use
C.     to help you to show your ads on the same keywords
D.     so you can incorporate effective phrases from their ad text


33.      If a keyword has a good CTR but is not converting well, what should you try changing?
   
A.     The matching option
B.     The landing page
C.     The daily budget
D.     The language targeting


34.      The more _______ a keyword, the more potential traffic it has.
   
A.     specific
B.     unprofitable
C.     irrelevant
D.     general
E.     exact


35.      Which three of the following can be done to increase traffic? (Select 3)
   
A.     Add new or unused keywords
B.     Create keywords for unadvertised products
C.     Delete all poorly performing keywords
D.     Raising your Maximum CPC


36.      Which three of the following changes to your campaign settings can increase traffic? (Select 3)
   
A.     Opting to show your ads on our content network
B.     Opting to show your ads on our search network
C.     Increasing your daily budget
D.     Targeting one local region


37.      For a website selling books, which is not an effective negative keyword?
   
A.     Free
B.     Phone
C.     Yellow
D.     Buy
E.     Club


38.      A (blank) is something that Google uses to match a search query with a text ad. What is (blank)?
   
A.     Search Query
B.     Keyword
C.     CTR
D.     Conversion Rate
E.     Text Ad


39.      The formula to calculate CTR is:
   
A.     impressions + clicks + conversions
B.     clicks / conversions
C.     conversions / impressions
D.     clicks / impressions
E.     None of these.


40.      Quality Score is used by Google to: (check all that apply)
   
A.     determine how high your ad will be ranked.
B.     determine your site's conversion rate.
C.     determine your daily budget.
D.     determine if a keyword is eligible to enter an ad auction.
E.     determine what will be your actual CPC.


41.      Which of the following IS NOT a factor used to determine Quality Score?
   
A.     Your account history, which is measured by the CTR of all the ads and keywords in your account.
B.     The historical CTR of the display URLs in the ad group.
C.     The number of keywords on your landing pages.
D.     The relevance of the keyword and the matched ad to the search query.
E.     The relevance of the keyword to the ads in its ad group.


42.      The formula for a PPC conversion rate is:
   
A.     conversions / clicks
B.     conversions / impressions
C.     conversions + clicks
D.     conversions + impressions
E.     (conversions + clicks) / impressions


43.      Which of the following IS NOT a keyword status option.
   
A.     Paused
B.     Active
C.     Clicked
D.     Deleted


44.      True or False. A bid can be set for both an Ad Group AND a keyword.
   
A.     True
B.     False


45.      If a Keyword has a bid of $1.50 and its Ad Group has a bid of $4 which bid is Google going to use to determine CPC?
   
A.     $1.50, because the keyword bid overrides the Ad Group bid.
B.     $4, because it's higher.
C.     $2.75, because it's an average of both.
D.     Neither, Google will make up their own number as they see fit.
E.     Whatever the ad below them is paying plus $.01.


46.      What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?
   
A.     Clicks / Impressions
B.     QS * Max CPC (bid)
C.     Position * QS
D.     Impressions * Clicks
E.     None


47.      SERP is an acronym that stands for:
   
A.     Search Engine Ranks and Positions
B.     Search Engine Result Pages
C.     Still Everything's Ranking Poorly
D.     Search Engine Responsibility Policies


48.      When editing a campaign's properties you CAN NOT do the following:
   
A.     Set what language you want your ads to show in.
B.     Set a daily budget.
C.     Set a specific location to show your ads in.
D.     Set the bids for all your keywords.


49.      When editing an Ad Group's properties you CAN NOT do the following:
   
A.     Pause the Ad Group so ads stop showing.
B.     Set a default bid that every keyword in the Ad Group will inherit by default.
C.     Increase your Daily Budget.
D.     Change the name of an Ad Group that already exists.


50.      What is one thing that WILL NOT improve an ad or keyword's CTR?
   
A.     Improving the landing page.
B.     Adding negative keywords.
C.     Setting match types for your keywords.
D.     Creating multiple ad variations and letting Google decide what ad is best to show.


51.      What is something you CAN NOT do to improve the QS of a particular keyword?
   
A.     Change the ads that are being matched to it.
B.     Reset the QS so it can have a fresh start.
C.     Add negative keywords to the keyword's Ad Group.
D.     Change the keyword's Match Type.


52.      What is the CTR for a keyword that has 25 clicks and 100 impressions?
   
A.     Whatever it is, it's not good.
B.     25%
C.     2.5%
D.     250% 


Quiz are designed for only learning purpose. Interested in PPC Course? Learn Complete PPC marketing from Industry Expert.

Google Digital Analytics Fundamentals (DAF) Certification Exam Questions Answers

Digital Analytics Fundamentals - Final assessment

AnalyticsAcademy.withGoogle.com

YouTube.com/user/GoogleAnalytics

1. What should always be the first step of creating a measurement plan?

 Setting up Google Analytics goals
 Determining what segments you want to use for analysis
 Choosing the KPIs that you'll use to assess your performance
 Outlining your digital strategies and tactics
 Defining your overall business objective

2. True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

 True. No additional implementation is required since Goals are tracked automatically.
 False. You must set up your goals once you identify the KPIs you want to track.

3. In Google Analytics, "attribution" most commonly refers to:

 Assigning which conversions should be tracked for your site or mobile app
 Assigning which marketing channels get credit for conversions
 Assigning the value of an ecommerce purchase
 Assigning which property you want to collect data in for each of your websites and apps 

4. Which of the following are metrics?

Check all that apply.

 Site Search Term
 Source
 Avg. Time on Page
 Goal Conversion Rate

5. Which of the following are dimensions?

Check all that apply.

 Medium
 Event Category
 Bounce Rate
 Ad Content

6. By default, when does a user's session (or "visit") end according to Google Analytics?

 After 30 minutes, regardless of how active the user is on your website
 The session ends once the user opens another window in the browser
 The session ends once the user is inactive for 30 minutes or more
 Immediately when the user closes the browser

7. Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

 A filter in a standard report that you apply after the data is processed
 A filter in a Custom Report that you apply after the data is processed
 The Plot Rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic
 A filter that you create in the Admin settings and apply to your report view

8. True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

 True
 False

9. Which of the following is NOT a standard Google Analytics campaign variable?

 utm_adgroup
 utm_source
 utm_term
 utm_content

10. Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

 google / organic
 nytimes.com / display
 wikipedia.com / referral
 direct / (none)
 bing.com / organic

11. What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking "play" and "stop" on an embedded video player?

 Nothing. These interactions are automatically tracked by Google Analytics.
 Have a developer implement Event Tracking code for each interaction you want to track.
 Adjust your account settings to indicate which interactions should be tracked.
 Use campaign link tagging to identify users who complete particular interactions on your site.

12. Add campaign link tags to the URL http://www.mysite.com/home so that traffic to the link would show in the All Traffic report as "coupon / email" and in the Campaigns report as "springsale". Enter the tagged URL here.

http://www.mysite.com/home?utm_source=coupon&utm_medium=email&utm_campaign=springsale

13. You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

 Create three different accounts, one for each website, so that no account settings overlap for the sites.
 Create three different properties, one for each website, so that each site has its own unique tracking code.
 Create three different views under the same property (one for each website) so that the data for all three sites is aggregated in your reports.
 None of these options will work.

14. Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed

Check all that apply.

 www.mystore.com/orderconfirmed.html
 www.mystore.com/shirts/orderconfirmed.html
 www.mystore.com/orderconfirmed/shirts.html
 www.mystore.com/orderconfirmed.html?id=153

15. Which of the following are reasons to implement Ecommerce tracking in addition to Goals?

Check all that apply.

 To see which campaigns lead to the sale of particular products
 To monetize goals such as newsletter sign-ups
 To track revenue generated by the website
 To enable an online payment system

16. A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user's colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

 0
 1
 2

17. Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a "Contact" form that you track as a Goal conversion. Which of the following statements are true about how the user's activity will be reported?

Check all that apply.

 The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.
 The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as "assisting interactions."
 In the All Traffic report all three traffic sources will get credit for the conversion.
 In the All Traffic report only the paid search ad will get credit for the conversion.

18. You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

Choose three.

 Using the All Traffic report to identify which traffic sources have the highest conversion rate.
 Using the Landing Pages report to identify which landing pages have the highest conversion rate.
 Using the All Pages report to identify which pages have the most pageviews.
 Using the Goal Flow report to identify which of the three steps has the highest drop-off rate.

19. Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Check all that apply.

 Keyword report
 Site Search report
 Matched Search Queries report
 Search Engine Optimization report

20. You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report?

Check all that apply.

 Adjust the primary dimension of the Locations report to "City" and add a secondary dimension of "Medium." Then switch the metric group to "Ecommerce."
 Adjust the primary dimension of the All Traffic report to "Medium" and add a secondary dimension of "City." Then switch the metric group to "Ecommerce."
 Create a Custom Report with the dimensions "Medium" and "City" and the metrics "Visits" and "Ecommerce Conversion Rate."
 You can find this data in the default Locations report without adjusting any settings.
 It is not possible to create this report in Google Analytics.

Google Analytics Certification GAIQ Sample Questions Answers

1.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)

A) the percentage of visits that result in a site registration

B) the percentage of visits that are unique

C) the percentage of visits which contain only one page view

D) the percentage of visits during which visitors spent at least 2 minutes on the site

http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/



2.What is the purpose of the multi-line graph?

A) For comparing a single metric over a period of time

B) For comparing two metrics on the same graph to see how they are correlated

C) For comparing any number of metrics on the same graph to see how they are correlated

D) For comparing two metrics on separate graphs to see how they are correlated

http://services.google.com/analytics/breeze/en/interface_navigation/index.html
slide 10


3.You apply the following two include filters to a single profile:

Filter 1- Field: Campaign Medium; Pattern: cpc

Filter 2- Field: Campaign Medium; Pattern: organic

Which behavior will result?

A) The profile will contain data related to either of the two specified values

B) The filters cancel each other so no data appears in the profile

C) The filters cancel each other so the complete unfiltered data appears in the profile

D) The results will differ depending on the order in which these two filters are applied

http://www.google.com/support/googleanalytics/bin/answer.py?answer=55550


4.You have had your Google Analytics account for months, and have been successfully tracking data in Profile 1. You created a duplicate profile -Profile 2- but the profile's reports are not showing any data. Which of the following would help explain the situation? (Select two)

A) You created Profile 2 less than 24 hours ago

B) There are conflicting filters applied to Profile 2 which are preventing data from coming through

C) You do not have access to the data

D) You applied a custom lowercase filter

http://www.google.com/support/analytics/bin/answer.py?answer=75013



5.Someone visits your website and subscribes to your newsletter which you are tracking as a goal. A colleague then immediately also subscribes using the same computer (without closing the browser). How many conversions will be recorded?

A)0

B)1

C)2

https://www.google.com/support/forum/p/Google+Analytics/thread?tid=7305819e13547e35&hl=en


6.How would you set up Google Analytics to attribute conversions to the original referring campaign?

A) Conversions are attributed to the original referring campaign by default

B) Add "utm_nooverride=1" to the end of your campaign URLs

C) Add "utm_nooverride=off" to the end of your campaign URLs

D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior

http://services.google.com/analytics/breeze/en/additional_customizations/index.html
slide 4


7.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?

A) Match Type

B) Ad Group

C) Campaign

D) Placement URL

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 24


8.Which of the following visitors would be reported as coming from "direct / (none)"? (Select two)

A) visitors who came to your site via an AdWords campaign

B) visitors who came to your site via a banner ad

C) visitors who came to your site via a bookmark

D) visitors who typed your site's URL directly into their browser

http://www.google.com/support/forum/p/Google+Analytics/thread?tid=4ee3f9ef973d2422&hl=en


9.Which of these definitions best describes what a referrer is?

A) the process of converting a numeric IP address into a text name

B) a virtual container for holding computer files

C) the web page to which your server defaults when no page on the domain is specified

D) the URL of the website from which a visitor came

http://www.google.com/support/forum/p/Google+Analytics/thread?tid=0ff5c7f6a3e087a0&hl=en


10.You want a second view of your data where you only see traffic to a specific subdirectory. How might you set this up?

A) Create a second Google Analytics account, and apply the unique tracking code to the pages in the subdirectory

B) Create a new profile and apply an advanced filter that deletes page data outside the subdirectory

C) Add a filter to the profile and remove the tracking code from the other pages of your site

D) Create a duplicate profile and add a filter: select "Include only traffic to a subdirectory" from the Filter Type dropdown, and specify the subdirectory

http://services.google.com/analytics/breeze/en/filters/index.html
slide 6



11.Which campaign tracking variables should you always use when manually tagging a URL?

A) utm_source, utm_content

B) utm_source, utm_medium, utm_campaign

C) utm_content, utm_campaign

D) utm_campaign, utm_adgroup, utm_term

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 21


12.True or False: If you manage the analytics services for multiple websites which belong to different organizations, it is strongly recommended that you open a new Google Analytics account for each organization.

A) True. Otherwise, you would not be able to give an organization administrator access without also giving them access to data from other organizations which you are tracking in the same account.

B) False. You should track multiple sites for different organizations under one Google Analytics account. Simply track the different sites under different profiles, and grant administrator access at the profile level.

http://services.google.com/analytics/breeze/en/accounts_profiles/index.html
slide 17



13.Does Google Analytics track visits to cached pages?

A) Yes, the JavaScript is executed even from a cached page

B) No, the JavaScript is not executed from cached pages

http://services.google.com/analytics/breeze/en/ga_intro/index.html
slide 6
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55614


14.Can Google Analytics import cost data from other ad networks?

A) Google Analytics can import cost data only from Google AdWords and Microsoft adCenter

B) Yes, Google Analytics imports cost data from any CPC campaign provided that the CPC accounts are linked to Analytics

C) Google Analytics is only able to import cost data from AdWords

D) Yes, Google Analytics imports cost data automatically from any CPC campaign

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 14

15.Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?

A) the _link() or JinkByPost() method

B) the _trackTrans() method

C) the _setLocalRemoteServer() method

D) This is tracked automatically; no additional configuration is required

http://services.google.com/analytics/breeze/en/domains_subdomains/index.html
slide 8


16.How would you find out which keywords visitors from Tokyo used to find your site?

A) Search for "Tokyo" in the All Traffic Sources report

B) Select the "Keyword" dimension in the Map Overlay report

C) Select the "City" dimension in the Keywords report

D) This information is not available in Google Analytics

http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=528b2bfbb8ed4f94&hl=en


17.Is it possible to make the Top Content report display different names than the actual page pathnames?

A) Yes, you can rename the pages by entering the desired URI in the call to _link();

B) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview();

C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters

D) No, it is not possible

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55509


18.Which is NOT a standard Google Analytics campaign variable?

A) utm_content

B) utm_source

C) utm_adgroup

D) utm_term

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 21

19.Given that web analytics data is never 100% accurate, which of the following is the best use of web analytics?

A) analyzing trends

B) auditing your traffic

C) auditing your e-commerce transactions

D) comparing the pageviews from one web analytics product to another one

http://services.google.com/analytics/breeze/en/ga_intro/index.html
slide 6

20.Which of the following formats does Google Analytics export into? (Select all that apply)

A) TSV

B) XML

C) PDF

D) CSV

http://services.google.com/analytics/breeze/en/interface_navigation/index.html
slide 12


21.What is the "$ Index"?

A) a page that is specified in the Goal Settings section of each profile

B) a way of determining which pages on your site are most valuable

C) The conversion rate in US dollars

D) (Revenue - Cost) / Cost, expressed as a percentaae

http://services.google.com/analytics/breeze/en/interpreting_reports_revenue/index.html
slide 7


22.What type of information can the Funnel Visualization report provide?

A) where visitors drop out of the conversion process

B) individual visitors' conversion paths

C) where visitors go to after abandoning the site

D) URLs for all the site exit pages

http://services.google.com/analytics/breeze/en/interpreting_reports_funnel/index.html


23.How can an administrator limit a user's access to view reports that only contain Google CPC data?

A) Create a second Analytics account that only tracks CPC data

B) Use Access Manager to give the user access to only part of the profile

C) Grant them access to a new profile that only tracks AdWords data

D)This is not possible


24.Google Analytics uses the following types of cookies:

A) third-party only

B) first-party only

C) first-party and third-party

D) persistent cookies only

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slides 4 & 5


25.How is click-through-rate calculated?

A) clicks / impressions

B) visits/impressions

C) clicks/visits

D) absolute unique visitors / impressions

http://www.mathgurusonline.com/2006/05/17/google-adsense-ctr-explained/


26.Why might a website www.mysite.com have traffic appearing as coming from "mysite.com / referral"?

A) Autotagging has not been enabled

B) mysite.com has several subdomains and the Google Analytics Tracking Code has not been customized accordingly

C) These are returning visitors to mysite.com

D) On some pages of mysite.com, the Google Analytics Tracking Code is called more than once

http://www.analyticsmarket.com/blog/referrals-from-own-site


27.How would you configure a profile to include only Google CPC data?

A) Add an include filter requiring Campaign Source to be "google/cpc"

B) Add two include filters to the profile: one requiring Campaign Source to be "google", and the other requiring Campaign Medium to be "cpc"

C) Link the profile to your AdWords account

D)This is not possible

http://services.google.com/analytics/breeze/en/filters/index.html
slide 16


28.Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)

A) Autotagging has not been enabled

B) A redirect on the landing page stripped out the gclid

C) The wrong match type has been selected in the profile settings

D) Ecommerce has not been enabled and no goals have values

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 18
http://analytics.blogspot.com/2008/07/practitioner-post-adwords-auto-tagging.html


29.What kind of cookies does Google Analytics use?

A) first-party; utma, utmb, utmc, utmz

B) first-party; utma, utmb, utmc, utmd

C) third-party; utma, utmc, utmz, utmv

D) third-party; utma, utmb, utmc, utmz

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 5


30.Temporary cookies differ from persistent cookies because:

A) temporary cookies are set by a third party

B) temporary cookies cannot last for more than 30 minutes

C) temporary cookies can be deleted while persistent cookies cannot

D) temporary cookies are removed when you close your browser

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 3


31.What is Bounce Rate?

A) the percentage of sessions for which the visitor can be tracked as unique

B) the percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your site

C) the number of times unique visitors returned to your website

D) the percentage of site exits

https://support.google.com/analytics/answer/1009409?hl=en


32.Where do you ensure that autotagging is enabled?

A) in AdWords, under Campaign settings

B) in Analytics, under Account Settings

C) in Analytics, under Profile Settings

D) in AdWords, under My Account > Account Preferences

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 12

33.Which of the following are elements of the Event Tracking data model?

A) categories, labels, formats

B) actions, labels, methods

C) actions, titles, values

D) categories, actions, labels

http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 12


34.What would prevent URL Destination goal conversions from being recorded? (Select all that apply)

A) There was a misspelling in the URL of the goal definition

B) The Google Analytics Tracking Code is missing from the conversion page

C) The match type in the goal definition is incorrect

D) The conversion page has the incorrect tracking code


35.Where on the appropriate page(s) should e-commerce tracking code be placed?

A) The e-commerce tracking code should replace the standard Google Analytics Tracking Code

B) The e-commerce tracking code should be placed before the standard Google Analytics Tracking Code

C) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code

http://services.google.com/analytics/breeze/en/ecommerce/index.html
slide 8


36.Is it possible to use Google Analytics and Urchin software concurrently?

A) no, you should use the product that best suits your needs

B) yes, by making a small change to your Google Analytics Tracking Code

http://services.google.com/analytics/breeze/en/installing_ga_code/index.html
slide 9

37.Why might your reports show visits coming from a paused or discontinued campaign?

A) because visitors originally referred by that campaign are now returning via another AdWords campaign

B) because visitors originally referred by that campaign are now returning via organic search

C) because visitors originally referred by that campaign are now returning as Direct visitors

D) because visitors originally referred by that campaign will always be reported as coming from that campaign

http://www.google.com/support/forum/p/AdWords/thread?tid=5ca363777c9ed1e1&hl=en


38.How would you track visitors coming from an email, banner, or newsletter campaign?

A) by manually tagging the destination URLs of the campaign

B) Google Analytics will track visits coming from any campaign automatically

C) by turning autotagging on

D) It is not possible to track visitors coming from non-AdWords campaigns

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 19
http://www.hallam.biz/blog/2009/12/track-campaigns-better-google-analytics-url-tagging.html


39.You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser?

A) Tag the URL in the email with a campaign of "nooverride"

B) Google Analytics does this by default (within 6 months)

C) Google Analytics does this by default (within 18 months)

D) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser)
http://cutroni.com/blog/2006/11/10/how-does-google-analytics-track-conversion-referals/

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 9


40.Why is it important that you maintain one unfiltered profile when using filters with your analytics account?

A) Without one unfiltered profile, you will not be able to use a filter for multiple profiles

B) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed

C) You will need to configure your goals in the unfiltered profile

D) You can only use predefined filters with unfiltered profiles

E) There is no reason to maintain an unfiltered profile

http://services.google.com/analytics/breeze/en/filters/index.html
slide 18


41.Which of the following reports display e-commerce revenue data?

(I)the AdWords Campaigns report

(II)the All Traffic Sources report

(III)the e-commerce section reports

A) I only

B) I and II only

C) I, II, and III

D) none of the above


42.Can Google Analytics track search engines other than those that it tracks by default?

A) No, Google Analytics only tracks visitors coming from the Google search engine

B)Yes, by adding the search engines to the Analytics Settings page

C) Yes, by modifying your Google Analytics Tracking Code

D) No, the list of recognized search engines is maintained by Google

http://services.google.com/analytics/breeze/en/additional_customizations/index.html
slide 5

43.Which of these reporting intervals are available in Google Analytics? (Select all that apply)

A) seconds

B) minutes

C) hours

D) days


44.The Site Search reports show.

A) traffic coming from non-Google organic search

B) traffic coming from Google organic search

C) traffic coming from search engines

D) how visitors search your site
http://services.google.com/analytics/breeze/en/internal_site_search/index.html



45.What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?

A) look for a corresponding increase in Bounce Rate

B) look for a corresponding decrease in Direct visits

C) look for a corresponding increase in Direct visits

D) look for a corresponding increase in Pages/Visit


46.You have two websites with different domains (e.g. Mysite.com and Yoursite.com) which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method?

A) to preserve visitor and session information across the two domains

B) to add Mysite.com to the list of referrals

C) to allow Flash content from Mysite.com to display on Yoursite.com

D) to clear all the cookie information

http://services.google.com/analytics/breeze/en/domains_subdomains/index.html
slide 5


47.What technologies does Google Analytics use to track visitors?

A) Java and four temporary cookies

B) JavaScript and third-party cookies

C) JavaScript and first-party cookies

D) HTML only

http://services.google.com/analytics/breeze/en/ga_intro/index.html


48.You define a URL Destination goal by.

A) dragging the goal page onto the Dashboard

B) adding the conversion ID to the tracking code on the goal page

C) editing the profile and specifying the request URI of the conversion page

D) adding the e-commerce code to the goal page

http://services.google.com/analytics/breeze/en/goals/index.html
slide 9


49.Why might you see a search engine name appear in the results for your Referring Sites report (e.g. "google.com")?

A) Someone was referred to your site via a search result page, but the keyword was not captured

B) Someone was referred to your site via a link on a personalized search engine page such as iGoogle

http://services.google.com/analytics/breeze/en/interpreting_reports_trafficsources/index.html
slide 5


50.What is the purpose of the URL builder?

A) using the URL Builder is required to track AdWords visits

B) to optimize landing pages

C) to generate a URL with tracking parameters

D) to generate the URL tracking parameters that need to be appended to an organic search result

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 27

51.Which of the following are possible uses of filters? (Select all that apply)

A) Replace complicated page URLs with readable text strings

B) Exclude visits from a particular IP address

C) Report on only a subdomain or directory

D) Include only traffic coming from a particular campaign

E) Limit administrative capabilities for selected user(s)

http://services.google.com/analytics/breeze/en/filters/index.html
slide 6-10 

52.Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)

A) You have not opted in to Benchmarking

B) You have already reached the maximum number of permitted profiles for your account

C) You do not have admin rights to the Analytics account

D) You do not have access to the code of the website

http://services.google.com/analytics/breeze/en/accounts_profiles/index.html
slide 23


53.Why would anyone want to create virtual pageviews?

A) To track session ids

B) To track a website that uses frames

C) To track a website that uses style sheets

D) To track visitor activity that does not generate a pageview

http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 2


54.The URL for the homepage of your website is www.mysite.com/index

You would like this to appear as "home" in the Top Content report. How can this be achieved?

A) Use a Search and Replace custom filter on the Request URI field where Search String is "/index" and Replace String is "/home"

B) Use a Search and Replace custom filter on the Request URI field where Search String is "www.mysite.com/index" and Replace String is "www.mysite.com/home"

http://services.google.com/analytics/breeze/en/filters/index.html
slide 12


55.Which of the following should you manually tag with campaign tracking variables?

A) banner ads, email campaigns, and non-AdWords CPC campaigns

B) AdWords campaigns only

C) banner ads, referrals, and all CPC campaigns

D) organic search results, referrals and bookmarks

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 3


56.Which of these best describes the differences between a first- and a third-party cookie?

A) A first-party cookie is set by a different web site than the one you are visiting, a third-party cookie is set by the same web site as the one you are visiting

B) A first-party cookie is set by the same web site you are visiting, a third-party cookie is set by a different web site than the one you are visiting

C) A first-party cookie is a temporary cookie and a third-party cookie is a persistent one

D) A first-party cookie may only contain one attribute, a third-party cookie may contain several attributes

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 2


57.Which of the following are possible uses of profiles within a single Google Analytics account? (Select all that apply)

A) to limit a user's access to a segment of data

B) to look more closely at traffic to a specific part of the site (a page or selection of pages)

C) to track several webdomains that you have permission to track (e.g. mysite.com and yoursite.com)

D) to look more closely at traffic to a specific subdomain
http://services.google.com/analytics/breeze/en/accounts_profiles/index.html
slide 21-22


58.When configuring a goal, why is it useful to assign a goal value?

A) to calculate e-commerce metrics

B) to attribute monetary value to a non e-commerce site

C) to determine the popularity of webpages

D) You must assign a goal value in order to track conversions

http://services.google.com/analytics/breeze/en/goals/index.html
slide 13


59.Select the Goal URL pattern and match type that will count all of the following pages as conversions:

http://www.mysite.com/shoes/buy.asp

http://www.mysite.com/shoes/buy.asp?prodid=9

http://www.mysite.com/shoes/buy.asp?prodid=100

A) pattern is "/shoes/buy.asp" and match type is "Head Match"

B) pattern is "/shoes/buy.asp" and match type is "Exact Match"

C) pattern is 7shoes/buy.asp?prodid=.*" and match type is "Exact Match"

D) pattern is "/shoes/buylasp?" and match type is "Head Match"

http://services.google.com/analytics/breeze/en/goals/index.html
slide 10

60.You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?

A) The Site Search Terms report is only able to show goal conversion rates for one of your goals

B) Not all visits include a site search; only those which did are included in the conversion rate calculation in the Site Search Terms report

C) Of those who perform a search during their visit, fewer are likely to convert

D) This is a bug; the figures should match

http://services.google.com/analytics/breeze/en/internal_site_search/index.html
slide 20

61.What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)

A) this will allow Analytics to calculate ROI of your AdWords spend

B) this will allow you to have AdWords cost data imported into your Analytics account

C) this will allow you to access your Analytics data from within the AdWords interface

D) this will allow Google Analytics to differentiate between Google CPC and non-Google CPC visits

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 5


62.What does _trackPageview() do?

A) expedites page load time

B) registers an internal site search

C) registers a pageview

D) enables e-commerce tracking

http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 4


63.Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)

A) if the visitor has JavaScript disabled

B) if the visitor deleted cookies after the first visit

C) if the visitor used a different browser for the return visit

D) if the previous visit occurred 6 months ago

E) if the visitor is blocking cookies

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 5


64.You are implementing e-commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?

A)
_gaq.push(['_addTrans',
'1234',
",
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA'
]);
_gaq.push(['_addltem,
'1234',
'DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
]);
_gaq.push(['_trackTrans']);

B)
_gaq.push(['_addTrans',
'1234',
//affiliation or store name
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA',
]);
_gaq.push(['_addltem',
'1234',
'DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
]);
_gaq.push(['_trackTrans']);

C)
_gaq.push(['_addTrans',
'1234',
'11.99',
'1.29',
'5',
'San Jose',
'California',
'USA',
]);
_gaq.push(['_addltem',
'1234',
"DD44',
'T-Shirt'
'Green Medium',
'11.99',
'1'
_gaq.push(['_trackTrans']);

http://services.google.com/analytics/breeze/en/ecommerce/index.html
slide 11


65.Which of the following Google Analytics methods can be used to create virtual pageviews?

A) _link()

B) _setAccount()

C)_trackPageview()

D) _setAllowLinker()

http://services.google.com/analytics/breeze/en/et_vps/index.html
slide 4


66.Which is the recommended parameter for identifying different versions of an ad?

A) utm_creative

B) utm_medium

C) utm_ad

D) utm_content

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 21


67.Why should you only assign values to non e-commerce goals?

A) to avoid inflating your revenue results

B) to avoid overwriting your transaction revenue

C) to include non e-commerce goals in the Product Performance reports 

D) all of the above

http://services.google.com/analytics/breeze/en/goals/index.html
slide 13



68.What is the default amount of time a user needs to be inactive in order for their next action to be counted as a new session?

A) 30 minutes

B) 45 minutes

C) 60 minutes

D) one day

http://services.google.com/analytics/breeze/en/interpreting_reports_visits/index.html
slide 3

69.How can you ensure that clicks and visits match in your AdWords Campaigns report?

A) Make sure your browser allows cookies

B) Place the Google Analytics Tracking Code before the </body> tag

C) Enable autotagging in AdWords

D) You can't because Google Analytics tracks visits and imports click data from AdWords

http://services.google.com/analytics/breeze/en/campaigntracking_adwordsintegration/index.html
slide 16



70.Which of these best describes what a cookie is?

A) a tiny blank image stored on a web analytics server

B) a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened

C) the amount of data that can be transmitted along a communications channel in a fixed amount of time

D) a small text/data file written to a visitor's machine by a web server

http://services.google.com/analytics/breeze/en/ga_cookies/index.html
slide 2


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