Common AdWords Mistakes PPC Beginners Do | PPC Tips

AdWords Mistakes

KEYWORD

Focusing on the wrong Keywords

Loosely bunched keywords

Not using keyword match types

Not bidding on your brand/ skipping the use of branded keywords

Being too shy with negative keywords

Not using the Search Terms report

AD COPY

Only having one ad variation per ad group

Not considering the relationship

LANDING PAGE

 Not having a dedicated landing page

Poor landing page experience

Not paying attention to your landing page experience

Tackling too many keywords at once

TRACKING

Not having clear goals set

Lack of proper tracking and attribution

Missing conversions

TARGETING

Incorrect geographic targeting

ON GOING OPTIMIZATION

Just sitting on accounts

Setting it and forgetting it

AdWords Mistakes

 

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Facebook Instant Articles - Now Open to All Publishers

Instant Articles allow publishers to share content from their website that loads immediately from a mobile device when a user on Facebook clicks a link (the average load time for a link clicked on Facebook from a mobile device is eight seconds).

The format provides new and dynamic ways for publishers to provide an immersive experience with their content while also giving the publisher monetization options.

It was a feature previously only available to large media companies. As of April 12, however, any publisher — big or small — can publish Instant Articles.

I could easily spend one exhaustive article on Instant Articles (and I will), but for now here are two primary details to get started…

1) Go here to sign up and get started with Instant Articles.

2) Install the Instant Articles for WP plugin.

Once you’ve completed these two steps, you can go through the process of creating Instant Articles from your Publisher Tools. Again, there are several steps to this and we’ll need to cover it on another day. But you have the primary tools to get started.

Digital Marketing Strategy

Facebook Ads Metric, Client Want To See in Reports

Lead Generation Campaigns

    Impressions
    Cost Per 1,000 Impressions (CPM)
    Frequency
    Amount Spent
    Click-through Rate (CTR) Links
    Link Clicks
    CPC
    Leads
    Cost per Lead

12 Custom Google Analytics Reports You Need for Daily Website Analysis

Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available for anyone to install via the Solutions Gallery

Let’s get started!

Reports for Measuring Site Performance & Acquisition Patterns
1	Browser Report	Get the report here.
2	Visitor Acquisition Efficiency Analysis Report	Get the report here.
3	Customer Behavior Report	Get the report here.
4	Mobile Performance Report	Get it here.
5	Site Diagnostics: Page Timing Report	Get the report here.
Reports That Tell You How Your Content is Doing
6	Hours & Days Report	Get the report here.
		Ecommerce version
7	Referring Sites Report	Get the report here.
8	Content Efficiency Report	Get the report here.
9	Traffic Acquisition from Social Media Report	Get the report here.
Reports for SEO
10	SEO: Referring Pages Report	Get the report here.
11	SEO Insights for Google Organic (not provided) Report	Get the report here.
12	Keyword Analysis Report	Get the report here.

Ref: https://blog.kissmetrics.com/expert-google-analytics-reports/