Update: AdWords ad rotation settings will change on September 25, 2017

What's changing in AdWords? Starting September 25, 2017, three updates will be made to simplify and improve ad rotation:

1.   There will only be two ad rotation settings:     •   ‌"Optimize" will use Google's machine learning technology to deliver ads that are expected to perform better than other ads in your ad group.     •   ‌"Rotate indefinitely" will deliver your ads more evenly for an indefinite amount of time.   Starting September 25,"optimize for conversions" and "rotate evenly" will be greyed out in the AdWords interface. This means:   •   Campaigns using "optimize for clicks", "optimize for conversions" or "rotate evenly" will use "optimize."     •   Campaigns using "rotate indefinitely" will stay the same.   2.   Campaigns using Smart Bidding will use "optimize" regardless of their ad rotation setting.   3.   Ad rotation settings will be available at the ad group level.

Next steps You do not need to take any action at this time. If you’d like to continue optimizing for conversions, we recommend using Smart Bidding. If you have any questions about ad rotation, please reach out to your account management team, or contact us at any time.

Common AdWords Mistakes PPC Beginners Do | PPC Tips

AdWords Mistakes

KEYWORD

Focusing on the wrong Keywords

Loosely bunched keywords

Not using keyword match types

Not bidding on your brand/ skipping the use of branded keywords

Being too shy with negative keywords

Not using the Search Terms report

AD COPY

Only having one ad variation per ad group

Not considering the relationship

LANDING PAGE

 Not having a dedicated landing page

Poor landing page experience

Not paying attention to your landing page experience

Tackling too many keywords at once

TRACKING

Not having clear goals set

Lack of proper tracking and attribution

Missing conversions

TARGETING

Incorrect geographic targeting

ON GOING OPTIMIZATION

Just sitting on accounts

Setting it and forgetting it

AdWords Mistakes

 

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Facebook Instant Articles - Now Open to All Publishers

Instant Articles allow publishers to share content from their website that loads immediately from a mobile device when a user on Facebook clicks a link (the average load time for a link clicked on Facebook from a mobile device is eight seconds).

The format provides new and dynamic ways for publishers to provide an immersive experience with their content while also giving the publisher monetization options.

It was a feature previously only available to large media companies. As of April 12, however, any publisher — big or small — can publish Instant Articles.

I could easily spend one exhaustive article on Instant Articles (and I will), but for now here are two primary details to get started…

1) Go here to sign up and get started with Instant Articles.

2) Install the Instant Articles for WP plugin.

Once you’ve completed these two steps, you can go through the process of creating Instant Articles from your Publisher Tools. Again, there are several steps to this and we’ll need to cover it on another day. But you have the primary tools to get started.

Digital Marketing Strategy

Facebook Ads Metric, Client Want To See in Reports

Lead Generation Campaigns

    Impressions
    Cost Per 1,000 Impressions (CPM)
    Frequency
    Amount Spent
    Click-through Rate (CTR) Links
    Link Clicks
    CPC
    Leads
    Cost per Lead

12 Custom Google Analytics Reports You Need for Daily Website Analysis

Google Analytics experts have taken the time to create templates for the custom reports they find most valuable and make them available for anyone to install via the Solutions Gallery

Let’s get started!

Reports for Measuring Site Performance & Acquisition Patterns
1	Browser Report	Get the report here.
2	Visitor Acquisition Efficiency Analysis Report	Get the report here.
3	Customer Behavior Report	Get the report here.
4	Mobile Performance Report	Get it here.
5	Site Diagnostics: Page Timing Report	Get the report here.
Reports That Tell You How Your Content is Doing
6	Hours & Days Report	Get the report here.
		Ecommerce version
7	Referring Sites Report	Get the report here.
8	Content Efficiency Report	Get the report here.
9	Traffic Acquisition from Social Media Report	Get the report here.
Reports for SEO
10	SEO: Referring Pages Report	Get the report here.
11	SEO Insights for Google Organic (not provided) Report	Get the report here.
12	Keyword Analysis Report	Get the report here.

Ref: https://blog.kissmetrics.com/expert-google-analytics-reports/

Important Changes to Google AdWords Manager Account Reporting

In June, Google AdWords announced reporting enhancements to AdWords manager accounts (formerly known as MCC) to help advertisers gain more cross-account visibility into their account performance. These enhancements offer the ability to segment account data, including the ability to view and segment clickthrough rate (CTR) performance by network type. This feature replaces the need for the "Search CTR" and "Display Network CTR" columns, which were previously created to provide CTR performance data by network type for manager account users.

What's changing

AdWords manager account contains one or more saved columns, column sets, or filters referencing the "Search CTR" or "Display Network CTR" columns. Starting November 15, 2015, these columns and the ability to select them for reporting views or filters will be removed from your manager account dashboard.

Next steps

There is no action required on your part. Any existing saved columns, column sets, or filters referencing the "Search CTR" or "Display Network CTR" columns will be automatically updated to use the CTR column, if this column is not already selected within your account. To review your managed accounts' CTR performance by network, simply use the Segment option from the "Accounts" tab.

Where to find Sub-Domain Stats in Google Analytics Dashboard

Steps to find Sub-domain stats in Google Analytics Report

1. Login to Google Analytics
2. Select the Site
3. Select Content Under Standard Reports
4. Open Site Content and Select All Pages
5. Set dates in the top right of the right column (statistics for specified period)
6. Below the graph set the Secondary dimension to Hostname
7. Click Advanced next to the search field
8. In the available field type the subdomain (subdomain.example.com)
9. Click Apply

Once you have the statistics you are after, you can bookmark the results like our client did. After that it will display the up to date information of that sub-domain and you won't have to go through hastle of setting up that search again.

What is Growth Hacking Marketing: Perfect Marketing Plan For Startups

Growth hacking is the intersection between marketing and technology. What can you do and track as it relates to your web page design, email templates, purchase process, social sharing links, website analytics, content creation, search engine optimization, advertising creatives/landing pages, etc. that you can iterate with A/B testing, to continually improve until you find that “Aha Moment” that will lead to rapid, viral and affordable customer growth (as opposed to expensive traditional media buys which most startups can’t afford).


It is more than just the tactics, it is knowing how to apply and track them within the customer lifecycle:
(i) acquisition
(ii) engagement
(iii) purchase
(iv) retention
(v) referral

At each step within this process, you have to figure out the key datapoints to be managing and optimizing.  As examples, maybe it is click-through rate from Google campaigns for acquisition, and contacts/unique visitors ratio for engagement, and transactions/contacts for purchase, and percentage of repeat clients for retention, and number of times a social sharing button is pressed for referral.  Figure out what the key drivers are for each, and religiously A/B test and improve along the way.  Growth hacking is a never ending process, that continues to iterate in a virtuous cycle over time.

Growth Hacking Framework

 

The top three companies that have built very large businesses via growth hacking tactics:

(i) Paypal offering a $10 bounty for all customer referrals sourced by their users
(ii) Hotmail including a “Get Your Free Email Account on Hotmail” link within all users’ email messages
(iii) AirBNB reverse engineering an automated integration with CraigsList for their rentals to be easily promoted to all of those users.


At the end of the day, growth hacking is all about driving as much growth as you can, with spending as little money as possible.  And, good growth hackers are driven by the challenge and the “game” of it.  So, make sure you find a proven growth hacker with the right DNA to help you here, that doesn’t need a lot of budget to do their job.

Read More:
1. Actionable Growth Hacking Tactics
2. The Top 10 Consumer Internet Growth Hacks? (that have been A/B tested)- Quora.com

Ref: forbes.com

Book for Growth Hacking Marketing

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