Google Analytics Platform Principles - Certificate Question Answers

Google Analytics Platform Principles – Certificate (Final Assessment)

analyticsacademy.withgoogle.com/course02

1. What are the four main components of the Google Analytics platform? (select all that apply)

    Collection
    Configuration
    Continuation
    Processing
    Progressing
    Recollection
    Reporting

2. The tracking code in Google Analytics: (select all that apply)

    connects data to your specific Google Analytics account
    sends data back to your Google Analytics account for reporting
    tracks changes in your AdWords account
    identifies new and returning users

3. Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

    Software Development Kit
    JavaScript Tracking Code
    The Measurement Protocol
    HTML

4. Google Analytics can only recognize returning users on websites, not on mobile apps.

    True
    False

5. During data processing, Google Analytics:

    transforms your raw data from collection according to your configuration settings
    aggregates your data into database tables
    imports data from other sources you've defined, like Google AdWords or Webmaster Tools
    organizes hits into sessions

6. A session in Google Analytics consists of:

    the reports generated by users over a specific period of time
    interactions or hits from a specific user for all time
    interactions or hits from a specific user over a defined period of time
    a group of users getting together in person to discuss Analytics

7. How can you add data to Google Analytics from other sources? (select all that apply)

    By linking your AdWords account to Google Analytics to import your advertising data
    By downloading your data from Webmaster Tools and manually importing it into Google Analytics
    By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title”
    By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns

8. Which of the following are configuration settings that can change how your data appears in your reports? (select all that apply)

    Sessions
    Channel Groupings
    Filters
    Users
    Goals
    Interactions

9. Which of the following are dimensions in Google Analytics? (select all that apply)

    Campaign
    Visits
    Time on Page
    City
    Browser
    Language
    Pageviews
    Unique Visitors

10. You can combine any metric with any dimension in a Google Analytics report.

     True
     False

11. When does Google Analytics sample data for reporting?

     When the data you request has already been calculated in the aggregate tables
     When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
     When the report is pulled at the end of the high traffic week
     When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits

12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

     Have your site developers create a new version of your website for internal users only that doesn't have the tracking code
     Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
     Have your account administrator reprocess the data in your account to exclude internal users
     There's not a way to prevent the internal traffic from showing in your reports.

13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

     The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site
     Google Analytics doesn't collect data from eCommerce sites
     During processing Google Analytics sampled out the Product pages from your reports
     A filter applied during processing was configured to remove Product pages data from your reports

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

     Add a Goal that tracks when a user lands on your site homepage
     Add a Filter to exclude users who don't watch a video on your site
     Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
     Create a Content Grouping that groups together all of your video pages in your reports

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)

     Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
     Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
     Create a dashboard directly in the Google Analytics user interface and share it with your team
     It's not possible to create a dashboard using Google Analytics data

 

Digital Analytics Fundamentals - Final assessment