Thursday, September 22, 2016

Common AdWords Mistakes PPC Beginners Do | PPC Tips


AdWords Mistakes


KEYWORD
Focusing on the wrong Keywords
Loosely bunched keywords
Not using keyword match types
Not bidding on your brand/ skipping the use of branded keywords
Being too shy with negative keywords
Not using the Search Terms report

AD COPY
Only having one ad variation per ad group
Not considering the relationship

LANDING PAGE
 Not having a dedicated landing page
Poor landing page experience
Not paying attention to your landing page experience
Tackling too many keywords at once

TRACKING
Not having clear goals set
Lack of proper tracking and attribution
Missing conversions

TARGETING
Incorrect geographic targeting

ON GOING OPTIMIZATION
Just sitting on accounts
Setting it and forgetting it

AdWords Mistakes

 

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