Wednesday, April 22, 2015

What is AdWords Automated Extensions Report & How to Use?

Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.

Automated Extensions: AdWords creates and displays the automated extensions formats (seller ratings, consumer ratings, social extensions, and previous visits) when it predicts that they’ll improve your ad’s performance. No setup is required, so the option to create automated extensions doesn't appear in the drop-down menu of the Ad extensions tab.


List of Automated Extensions

ExtensionCampaign typeAvailableDevices
Consumer ratings
  • Search Network with Display Select - All features
  • Search Network only - All features
US, UK, CanadaMobile/Tablet
Desktop
Previous visits
  • Search Network with Display Select
  • Search Network only
GloballyMobile/Tablet
Desktop
Seller ratings
  • Search Network with Display Select - All features
  • Search Network only - All features
US, UK, DE, FR, AU, NZ, JP, and NLMobile/Tablet
Desktop
Dynamic sitelink extensions
  • Search Network with Display Select - All features
  • Search Network only - All features
GloballyMobile/Tablet
Desktop
Social extensions
  • Search Network with Display Select - All features
  • Search Network only - All features
GloballyMobile/Tablet
Desktop
Dynamic structured snippets
  • Search Network with Display Select - All features
  • Search Network only - All features
English (Global)Tablet
Desktop

Creating new Automated ad Extensions:
 
Automated extensions don’t need setup: Some available extensions are automatic, and will appear with your ad if you meet certain criteria. These include: consumer ratings, previous visits, seller ratings, and social extensions.



Type of Automated Extensions with Example: How it Looks like?


View automated extensions report in "Ad extensions" tab in AdWords dashboard.


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